Apple, in an attempt to combat frauds and phishing that have affected many iTune accounts, has improved its security measures. With the increasing cases of frauds over the past 2 years, it was quite important for Apple to take a step towards controlling it. Scammers have been hacking into Apple accounts to max out the account balance by purchasing items such as movies, music, games and other apps, as only a single AppleID was required to access all this.
Online scamming has affected a lot of people, who are now very conscious about purchasing stuff online. With the failure of Apple's previous security system, the concern has grown over time, especially with the exponential increase in smartphone usage and the drastic increase in Apple app usage, online scamming is a serious challenge for Apple. The new security measures have brought sparks of hope in the Apple users, especially those who have been a victim of scamming.
Now, with the new security measures, a "Security Info Required" prompt opens and users are asked to answer 3 questions of their choice and are also required to provide an alternate email address which they could use if their AppleID is hacked. After the user has provided all the answers, an email is sent for verification of the information which states, "The rescue email address is dedicated your security and allows Apple to get in touch if any account questions come up, such as the need to reset or change your security questions. As promised, Apple will never send you any announcements or marketing messages to this address, " according to The Next Web.
Everytime a purchase is made, the user will be asked to answer the secret questions, the answers only the user know. This will minimize any attempt of hacking into the Apple accounts and will improve the confidence of the users to purchase stuff online from Apple.
This security feature has not been announced officially by Apple, so there has been a lot of confusion amongst the users. A lot of people are questioning about it on Apple forums who are suspicious that the requests are just malware scams and a phishing attempt.
With the growing cases of fraud, it is not surprising that many people have lost trust in online purchasing, this has been a serious issue for Apple, who wants a better relation between them and the users. Now with the new security measures, it is hoped, that the number of accounts hacked by scammers will decrease. We can hope that things could get better and Apple will be able to bring back the trust between them and the users.
Author Bio: Stella Rabecca has been in the business of providing quality information on Android Monitoring. Her main experties lies within the spectrum of iPhone Tracking software which are making waves in the techology world today..

The article looks good but the prompt of answers for questions will not be asked every time when a purchase is made. please check that statement.
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So any word from Apple yet? Is it official?
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