Your email subscription list is probably the most powerful marketing tool in your arsenal as it allows you to reach subscribers without the need for them to visit your site regularly. Your subscribers are your lifeblood and a valuable testing ground for new ideas and promotions.
But growing your subscriber list can be, for some, a constant headache.Sure, you can encourage regular subscribers to “recommend you to their friends” and compel people to join your social networks, but the key area in which you must strive for subscribers is directly on your website.
So, how can you increase your subscription list from your website?
One of the most efficient ways to populate your email marketing lists is to use pop ups on your site telling people how they can subscribe.
These daysthe notion of a “pop up” tends to be seen as a problematic one in many internet circles as many of them tend to be a nuisance and of no interest to the user. However, a pop up within your own site, advertising your own service, is a different story.
You’d be surprised how many people visit your website without even realising that you have an email list to which they can subscribe. The pop up reminder (as long as you don’t overdo it) will be welcomed by many.
Most websites are designed to a very similar template. You know it: navigation menu across the top, menu bar down the left, content in the middle and search and subscriptions in the top right. It’s popular because it works but that doesn’t necessarily mean that it’s right for you.
If you’re finding that the hit rate for subscriptions is particularly low, it could be because the sign up box isn’t in an eye catching position. Perhaps it’s in a part of the screen that the user’s eyes are never drawn to?
Experiment with different locations for your subscription box and the data will tell you where works best.
People like to feel part of a club so give non-subscribers a reason to be envious of those who have subscribed. One way of doing this would be to run a promotion for your subscribers. How would this entice non-subscribers? Well, if you advertise the promotion on your site with the words “For Subscribers Only” then you will see your numbers skyrocket.
This is quite a simple one. When your customers purchase a product or service from you, you will capture their email address. As part of the checking out process, give the user the choice to opt out of your newsletter.
Most people won’t bother to read all of the check-boxes and so you should see a good hit rate on the number of customers who turn into subscribers.