Australian Startups Innovate both at Home and Overseas

One of the major issues that startups face, especially when it comes to budgeting seed costs, is whom to recruit – and especially where to recruit them from. Digital businesses face this problem even more so, since talent costs vary widely across countries and Australian entrepreneurs can fully attest to this reality. Now, in the day and age of Virtualization, cloud computing, virtual office solutions (as provided by Regus),  and mobility, working in Australia while outsourcing work tasks to talent on the other side of the globe should be no problem; or, at least, it should no longer be as much of a problem as it once used to be.


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However, not all digital entrepreneurs, be they ambitious, flexible and expansion-oriented as they may be, are ready to take on the requirements of a whole new market. At the same time, not all local talent is to be ignored simply based on cost efficiency reasons alone. In the following, we take a look at two different approaches to doing business online in Australia: one focused on expansion into foreign markets, the other one as local as they get. And we’re asking you to tell us which method you’d opt for in the comments section.

Digital entrepreneurs, go west!

According to the advice of a web entrepreneur based in Melbourne, who is responsible for developing and selling a very popular software product for analyzing human resources data, expansion is only a plane ticket away. The company in question is big enough that part of its client roster is confidential; the non-confidential part includes customers the likes of Pinterest. The entrepreneur explains that, as long as the staff and management of an IT company are prepared to work around the clock, expansion into foreign markets is always an option.
The businessman in question also says that Australia is fertile grounds for growth – fertile enough to sidestep comparisons with America’s Silicon Valley altogether. Its major advantage is the country’s geographic proximity to Asia. Of course, it might sound daunting to sell tech products on a seasoned and diverse market such as the Asian one, but this doesn’t mean it isn’t feasible. But his main tip is to travel, network and connect. The cost of a plane ticket is paltry, compared to the potential sales leads a visit to a client abroad might bring in. In a nutshell, the CEO’s advice is to start locally, but plan globally. Heading out to the United States from the very beginning, without much of a team or infrastructure to speak of, would be a foolish idea. However, taking on the global market step by step can be achieved in time.

Turning the recruitment process into a competition

An Australian e-commerce company recently announced its decision to mix up the rules of the talent recruitment game a bit. Instead of posting one job announcement, only to then sift through an endless row of resumes, company management decided to recruit coders directly from the ranks of winners in a nation-wide coding competition. The recruiting company’s VP of engineering stated that this is the first time they are trying out the pool of competitors lined up for the Codehire Cup, but that they’ve successfully done similar things in the past. They have the experience of recruiting from college coding competitions, as well as from Australia’s hackathon and this has proven more efficient than using the traditional method.
Coding, like most areas related to the IT and tech world, is innovative and challenge based – as such, it only makes sense to use a competitive environment to one’s advantage as a potential employer. The contest is a very efficient screening method for candidates, as it culls out those who wouldn’t have the necessary skills tested during the subsequent interview, added the professional.

Review, Startup

18 comments:

  1. Yeah, as the tech improves the way of living changes as well as growth of online business is also increasing.

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