4 Ways Social Media is Essential for Small Businesses

According to the Small Business Association, 73 percent of American businesses are sole proprietorships, and small businesses accounted for 64 percent of all new jobs created between 1993 and 2011. Small businesses represent 98 percent of American export goods, and 33 percent of our value from exports. Clearly, the little guys are big business. So how do you compete? Social media is rising to the top of the to-do list when it comes to promoting your goods and services.

1. Your Customers are Already There


Image via Flickr by Jason A. Howie

To be successful in your advertising efforts, you have to go where the people are. They're online. Facebook has over 1 billion users, and more than half of American adults have Facebook accounts. Add 500 million Twitter users, 343 million Google+ users, and 225 million LinkedIn users, and it's easy to see how much you can expand your market by joining social media. People can get your message on Wi-Fi, satellite Internet, or wherever they happen to be.

What makes social media advertising so much more effective at reaching these billions of users is the social nature of the sites. Users opt into getting your messages, and it pops up on their news feed just like statuses and comments from their friends. Further, products and services recommended by friends on social media are more trusted than those seen in traditional ads. Get customers to like and share your stuff, and you'll see more customers darken your doorway.

2. You'll Have an Advantage Over the Competition

Depending on what type of business you're in, it's likely that your competitors aren't yet taking advantage of the rich opportunities available on social media. This gives you an edge. Most high-tech businesses are aware of social media and how to leverage it, but if you're in a non-tech related industry, such as retail sales and service providers like housekeeping, plumbing, and HVAC, you could be the first such business in your area to utilize social media.

3. It Allows Two-Way Communication

Typically, businesses toss out TV, radio, and billboard ads and have no way of getting feedback from the recipients of the message, except to see who responds and who doesn't. With social media, you get instant (and passionate) response to your messages. If it's working, you can pursue that path further. If your messages aren't received well, you know to take a different course to avoid alienating your audience. Social media is also a good way to test drive a new marketing message before investing in expensive commercial production.

4. It's an Inexpensive Way to Advertise

Part of running a small business is working within a tight budget. Some businesses simply can't afford to advertise on TV or radio, and small newspaper ads just aren't as effective as they once were. Social media accounts are completely free, and if you're able to write and post the messages yourself, it's a totally free way to advertise. Many businesses choose to hire a professional writer, which does incur additional costs. But it's still far less expensive than producing professional commercials and paying to air them.
Ready to begin promoting your small business on social media? Be sure to link all your accounts so the messages you post on one of your accounts is visible to your followers on all accounts. It's simple, free, and a necessary way of advertising in the 21st century.

Review, Small Business, Socialmedia

15 comments:

  1. Social media has already become fashion for common man. So maximum small business owner even big bosses of corporate world are running behind social media website,specially Facebook and twitter.

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  2. Social Media is very important for bloggers as well as for common man.
    bloggers use social media like a soap daily for marketing their blogs like www.theblogarticles.com Great Post :) Thank you for sharing

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  3. social media has come a long way and it advertising is free too. thanks for your tips.

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  4. social media generates traffic tht is true!!!

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  5. No doubt social media is an awesome place for marketing small business as well as big ones.

    thanks

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  6. Yes you are right products and services recommended by friends on social media are more trusted than those seen in traditional ads. So social media is really gonna boost our business.

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  7. Hey

    Social media bring more customers in a short time so we must use social media promotion for our small businesses.

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  8. That's really wonderful tips for social media for small business.

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  9. What your saying is totally real. Thanks a lot again for a lot of things.

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  10. Well social media is really important for promoting small and large scale business. So these are popular social media to get easy outcome

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  12. I use social media in more business online. From now on, we depend on social media.

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  13. Your article cleared the doubts I had before in this field..... I was in search of information related with your post… Now the doubts were cleared .. So thumps Up!!! Make Money , Blogging Tips

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  14. I am using social media as these provides me a nice traffic... ;)

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  15. I am using social media as these provides me a nice traffic... ;)

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